18 POWERFUL MARKETING STRATEGIES TO GROW BUSINESS FASTER
WHAT IS A MARKETING STRATEGY? A marketing strategy definition can be understood as a long-term approach toward achieving a company’s goals. Now the interpretation of the goals may vary depending upon the structure and nature of the company, but in a general aspect, it is aimed towards understanding specific customer needs and gearing your marketing strategies to meet these needs. THE FOUR PS OF MARKETING STRATEGY: HOW TO CREATE AN EFFECTIVE MARKETING STRATEGY The ‘four Ps of marketing strategy’ are often referred to as the pillars of developing a marketing strategy, as they implement all factors needed to market a product successfully. The four P’s include key factors such as marketing to the right market, understanding what the customer wants, and also understanding why a product or marketing plan fails to meet these wants, among many other crucial influences. Source Here are the four Ps of creating a marketing strategy: Product Price Place Let us now understan...